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FRAC for Lonza Arena

Customised Font Development / 2019-09-24

The typeface FRAC was designed for signage and building lettering as well as for the corporate design of the Fonds Régional d’Art Contemporain de Lorraine in Metz, France back in 2003. It is a simple geometric capital font based on a grid of seven by seven dots. The dot connections are solved only with straight lines, the angles are sharp-edged and the open ends abruptly cut. The focus was on using as few connections as possible with the greatest possible independence and recognisability of the letters.

With the same consistency, the design studio kong in collaboration with superbüro in Biel pursued the deepening of the lettering into the cubic for the signage of the Lonza Arena in Visp. The spatial effect of the large acrylic glass illuminated letters is aptly used in the architectural design language. 

Basic Alphabet

Credits

Client: Lonza Arena, Municipality Visp  
Architecture: rollimarchini architects, Bern & Scheitlin Syfrig, Lucerne 
Commissioned by: Frutiger AG, Gümligen
Signage and Pictogram Design: kong.funktion gestaltungsuperbüro Biel
Font: FRAC, customised by Binnenland
Photography: Simon von Gunten
Starter Movie: kong.funktion gestaltung